Thetford persbericht Etten-Leur / 21 July 2008
Thetford elevates caravan and motorhome owners’ expectation of mobile toilets with the introduction of the C-250 Ceramic Bowl, the company’s first Cassette Toilet with a toilet bowl made completely from ceramic materials. Now the real sensation of home comfort is announced in the world of caravanning.
Homelike comfort, design and cleanliness
“The C-250 Ceramic Bowl fills a need in the marketplace for a premium and homely mobile toilet”, says Stéphane Cordeille, Managing Director Thetford. “Superior homelike comfort, design and cleanliness separate this mobile toilet from any other on the market.” This latest Cassette toilet from the inventor of mobile sanitation features a beautiful glazed ceramic bowl. Not just a part of the toilet bowl, but the entire bowl – inside and outside - is made from ceramic materials. The ceramic materials make the toilet easy to clean and provides a hygienic environment, an important issue in the caravan and motorhome industry. The C-250 Ceramic Bowl also features a luxurious seat and cover that is strong and durable, improved to offer maximum user comfort. For those who want the same sanitary comfort during their holidays as they have at home, the C-250 Ceramic Bowl is the perfect choice. The C-250 Ceramic Bowl will be presented to the consumer public at the Caravan Salon trade show in Düsseldorf, Germany (in August 2008).
Features and options providing maximum user comfort
The C-250 Ceramic Bowl is an addition to the C-250 standard bowl line, introduced last year and will have the same distinctive features, such as a waste-holding tank on wheels with a pull-out handle and a fully rotating toilet bowl. Also the same unique options will be available to the C-250 Ceramic Bowl: an electric blade opener, a multi-level indicator for the waste-holding tank and flush-water tank. But also an automatic ventilator and a unique Waste Pump-Out System, making it possible to (automatically) transfer the waste from the waste-holding tank to the vehicle’s waste tank.
Available for consumers
The C-250 Ceramic Bowl is now available for consumers through official Thetford retailers. Recommended retail prices for the C-250 Ceramic Bowl toilet are € 630 for the CS model and € 680 for the CWE model.
Surprising campaign
Thetford has launched a major advertising campaign to promote the C-250 Ceramic Bowl. The campaign includes a teaser add for journalists to arouse curiosity and get attention for the campaign that follows. To create a ‘buzz’ around the new product a funny video featuring the toilet was specially developed and posted on YouTube.com. To watch the video go to: http://www.youtube.com/watch?v=kPIsFwSBkwU. Also a complementary advertisement will run in the traditional print mediums and next August the new toilet will star at the Caravan Salon in Düsseldorf.
About Thetford
Thetford is a leading supplier of mobile sanitation systems and absorption refrigerators, external service doors and an extensive toilet care product range for trouble-free use in recreational and domestic situations. Thetford has 11 offices in 8 countries and has a staff of approximately 1400. The European headquarters are located in Etten-Leur, The Netherlands. More information about Thetford can be found at www.thetford.eu.
Press contact
Stefan Schuyleman
Marketing Manager Europe
T: +31 (0)76 504 22 00
F: +31 (0)76 504 23 00
E: press@thetford.eu
* Estimated price excluding labor cost and VAT £160-. To be installed at an official service centre.
** 29 August – 7 September 2008, Dusseldorf, Germany
